Social media, social media, social media... isn't that what everyone is talking about? Doesn't it seem like social media has been the latest trends and will be our future trends? Yup! We realize the longevity and importance of social media but which one is the most crucial for your business?
Some think LinkedIn is. Check out this article written on inc.com Unlock the Secrets of linkedIn
There are over 135 million people on LinkedIn with an excesss of 7 millions businesses! Now those are some pretty staggering numbers! In this article, they state that a study performed by Performics, "discovered that nearly 60% of people said LinkedIn is the most important social media network."
Yes, LinkedIn is a social media network where you can show your social side of your business and where you can share information and chit chat with people. However, this is a great place to check out your competition and see what they are up to, you can follow other companies, you can post careers, and it's a great place to find viable prospects to expand and grow.
I agree with this article (and it goes into more depth, I encourage you to check it out!) that LinkedIn is a great place to create, build, and nurture relationships. It allows you to become professionally visible, approachable, and helpful by sharing information.
Enjoy!
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